Our basic philosophy is to reform the excessive competition in the coffee industry and revitalize the coffee shop and restaurant industries. Aiming to improve the quality of coffee imported to Japan, we provide guidance on cultivation in coffee-producing regions, as well as guidance to coffee distribution organizations and retailers, in order to increase coffee consumption. We are working to improve the welfare of employees involved in the coffee industry and raise the standard of living. We are also promoting coffee as a healthy drink and have entered the health industry.